Amazon optimization, launch campaigns, and ongoing promotion built around your genre and your readers — not a generic checklist.
Books sell on discoverability, social proof, and momentum in the first 30 days. Every service here is built around one of those three things.
Keyword-researched title metadata, category placement, and A+ content so your book surfaces in the searches your readers are already running.
A coordinated push across reviews, ads, and email in your launch week, timed to build the sales velocity Amazon's algorithm rewards.
Advance copies placed with readers and reviewers in your genre, so you launch with social proof already in place.
Amazon and Meta ad campaigns built around your comp titles, monitored and adjusted weekly rather than left to run cold.
An author landing page and email sequence that turns one-time readers into a list you own for every future release.
Four stages, starting six weeks before publication and continuing through the first month of sales.
We research your genre, comp titles, and audience to set a realistic launch plan and budget.
ARCs go out, reviews come in, and your Amazon listing is fully optimized before launch day.
Coordinated ads, email, and promotion designed to build sales velocity in the first critical days.
Ongoing ad optimization and promotion so sales don't fall off once launch week ends.
Averages across launches we've run in the last year, before any single title's results are added on top.
Average increase in first-month sales versus an unmarketed launch.
Verified reviews typically live within the first two launch weeks.
Average return on managed ad spend across active campaigns.
Book launches planned and run for BlueBook authors.
Most authors spend months on a manuscript and a weekend on the launch. That mismatch is the single biggest reason good books sell fewer copies than they deserve.
Amazon's algorithm ranks books partly on sales velocity in a short window after launch — how many copies sell, how fast, and how consistently. A brilliant book with a quiet launch week can rank lower than a weaker book that sold steadily from day one.
That's why we front-load activity into the first thirty days: ARC reviews before launch, a coordinated ad push at launch, and email outreach timed to keep sales steady rather than spiking once and disappearing.
A reader scrolling a category page decides in seconds, mostly from the cover, the review count, and the star rating — not the blurb. A book with twenty-five reviews and a 4.6 average will consistently outsell an unreviewed book with a better plot.
Building that proof before launch, not after, is why ARC and reviewer outreach comes first in our process rather than as an afterthought once sales have already stalled.
A new release and a book that's been out for a while need different work. We start from where your book is today, not from a one-size package.
For authors six or more weeks out from publication who want the first thirty days to count.
For books that launched quietly or have slowed down and need new momentum.
"We hit the Top 20 in our category on day two. I'd never have known where to even start with Amazon ads on my own."Sebastian Holley — Activating Authority
"The ARC campaign alone got us 30 reviews before launch day. That social proof made every ad afterward work harder."Cindy Lu Webber — Track of Tears
Straight answers about how book marketing works and what to expect.
Ideally six to eight weeks before publication. That leaves time to send advance copies, gather reviews and set up your Amazon listing before launch day. If your book is already out, it's not too late. A relaunch can still build momentum.
Never. Paid or fake reviews break Amazon's rules and can get a book removed. We send advance copies to real readers in your genre, and they're free to post whatever honest review they choose.
No. Ad spend is paid directly to Amazon or Meta, so you always see exactly where it goes. We recommend a budget based on your genre and goals, then manage and adjust the campaigns for you.
No honest marketer can. Rankings depend on your genre, competition and timing. What we can do is give your book the best possible start and report on real results every week.
Yes. Most of the authors we work with self-publish through Amazon KDP or IngramSpark. We just need access to your listing details and your publication timeline.
Tell us your launch date and genre — we'll come back with a plan built around your book, not a template.
